This can be a globally allotted launch created from exceptional stocks, like whisky from ghost distilleries that are not in Procedure. Less than 888 bottles have been built around the world.

Genuine price savings could well be challenge and product dependent, but in general, unbiased experiments clearly show that, all else equivalent, For each gramme of glass decreased that means over 50 % a gramme a lot less carbon emissions in generation.

Johnnie Walker’s five years of research and growth have intended that the awareness obtained is being utilized through the selection of Diageo solutions.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has become created by adopting a check-and-study product, creating and exploring with no limitation and imagining what the future of lightweight luxurious packaging could convey.

World wide Style and design Director at Diageo, Jeremy Lindley who led the look undertaking, mentioned, “Johnnie Walker Blue Label Ultra was born from an ideation session considering the future of luxurious. With other groups relocating in direction of lightweight – such as eyewear and superior-general performance cycling – we questioned regardless of whether luxury spirits could abide by match. “We took our vision to the staff of specialist glassmakers and all through a 5 yr test-and-master approach little by little discovered how to build stylish, light-weight glass.

From peaty whisky to fruity whisky, lean on our skilled insights to find out the entire assortment and character of different whisky flavours.

The end result is definitely an marketplace-very first that, in addition to acquiring exquisite splendor, showcases what luxury, lighter-weight, lessen-carbon bottles of the longer term could appear to be. As Portion of the Diageo Spirit of Progress motion program, Johnnie Walker aims to decrease the excess weight of glass used in its packaging; an ambition that is definitely geared toward decreasing the quantity of carbon emissions affiliated with packaging.three Whilst the technological innovation is just not however accessible to launch bottles of this fat at scale, permanently, the understanding Johnnie Walker has garnered is by now becoming placed on lightweighting assignments across the Diageo portfolio.

. The Earlier claimed ‘lightest body weight Scotch whisky bottle’ was introduced by a United kingdom retailer and weighed close to 298 grams.

With fewer than 888 bottles unveiled globally, Each and every bottle is separately numbered and offered in a luxury collector’s circumstance.

Learn more about Spirit of Development – our world-wide ESG programme to assist produce a additional inclusive and sustainable globe.

This is the globally allocated release comprised of exceptional stocks, including whisky from ghost distilleries which have been no more in operation. Fewer than 888 bottles ended up manufactured throughout the world.

Diageo has submitted filings to possess its granted British isles Patent No. GB2616831 B endorsed as licensable of appropriate around the UKIPO patent sign up, and intrigued get-togethers are invited to request a standard royalty absolutely free, non-distinctive licence from Diageo.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals

Experienced whisky tasting requires follow. Use our do's and don'ts to demystify the working experience and enjoy your drams in a whole new way.

This can be a a person-off bottle for now illustrating the art of your attainable, as being a structure experiment and redefining lightweight as luxurious. We're going to keep on to use these learnings throughout the broader Diageo variety.

Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, as well as a range of ghost whiskies, very first built in distilleries that have considering that shut.

Johnnie Walker set out to advance check here the spirits market by experimenting with lightweight glass for its luxurious whiskies, impressed by the craze in direction of 'fragile' in lieu of 'large' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.